About Me

I consider myself a creative at heart, and am passionate about finding the perfect words to bring a brand’s story to life. With several years of experience in the industry, I have developed a deep understanding of the power of storytelling and the impact it can have on a brand’s success.

My experience in journalism has given me a unique perspective on the strength of the written word. I know how to craft engaging, informative, and well-researched content that resonates with audiences.

As a corporate copywriter for a multi-billion dollar business, I work with a large portfolio of over 80 brands across the hospitality, hotels, and gaming industries to create compelling copy that meets specific needs. Whether it’s crafting the perfect tagline for a luxury hotel, writing an E-blast for a large chain restaurant, or researching a long-form piece of content for a magazine article I am dedicated to delivering high-quality work that exceeds expectations.

If you want to work together or learn more about my experience, please feel free to connect with me. I am currently booking for 2025. Let’s reach your marketing goals together!

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Want to hear a secret? 🥩 This week's Friday Fave is a special Morton's The Steakhouse campaign featuring a secret menu. 🥩 For this project I concepted the copy for an E-Blast and an intriguing landing page to make the audience feel like they were let in on an insider secret. 🥩 While every diner at this upscale steakhouse is a VIP, we wanted to create intrigue and excitement surrounding these off menu pairings. 🥩 Interested in creating showstopping marketing to set your events apart? Ask me how!
🟣 I get it! Being a small business owner can feel like you're juggling multiple jobs and a never ending to-do list! 🟢 Check out my new blog post to learn how a freelance copywriter can make your life easier and your business better! 🟣 Elevate your marketing! 🟢 Elevate your brand! 🟣 Comment or DM to learn more!
🥜 One thing about me I like to eat. 🥜 So for today's Friday Fave I'm sharing an article I wrote for Cozymeal Magazine ranking the healthiest peanut butter brands on the market. 🥜 As a foodie and ex-restaurant girlie writing about food for Cozymeal has been an extremely fun and creative experience. 🥜 I even had one of the companies I covered send me samples which is probably the closest I'll ever get to becoming corrupted by kickbacks. 🥜 SEO blogs like this one set your business up for success on Google and keep your audience engaged and interacting with your brand. 🥜Interested in boosting your online presence? Ask me how today!
Some studies estimate that at least 50% and up to a whopping 90% of consumers don't like AI in marketing. 🌿 Annoying 🌿 Weird 🌿 Disconcerting 🌿 Confusing Were all used to describe ads that used AI generated content. Using AI makes consumers view brands as untrustworthy and inauthentic which negatively affects sales. Want to put out great content that stops the scroll? Work with a copywriter and boost your online presence today!
🧑‍🍳 I know trying to juggle marketing while owning and operating a restaurant is a ridiculous amount of work for any one person to handle alone. 🧑‍🍳 My job is to provide you with a comprehensive marketing plan that boosts engagement, defines your brand voice and helps your restaurant stand out from the crowd. 🧑‍🍳 Interested in learning more? DM me for a free call and set your restaurant up for success!
🍤 Mama always said location pages are like a box of chocolates, you never know what you're gonna get. 🍤 Writing a location page shouldn't be a guessing game. 🍤 For these restaurant locations I used location keywords and branded language to help attract customers to the Bubba Gump locations of their choice. 🍤Ask me how you can upgrade your location presence and reach more customers on Google!
🍽️ I confess I spend a lot more time than the average adult looking at restaurant copy, proof reading menus and thinking about food words. Because of this I am constantly seeing the same silly tropes that have me rolling my eyes. 🍽️ Take a look at these common cliches I see all the time. While none of these words are inherently bad or wrong, seeing them pop up over and over can lessen their impact and make your restaurants messaging boring. 🍽️ Interested in copy that makes your restaurant stand out from the crowd? Ask me how today!
🚨 Small Business Owners, Listen Up! 🚨 Are you spending too much time (and money) on social media without seeing real results? 📉 It’s time to shift gears! 📩 Email marketing delivers higher conversions, better customer relationships, and a stronger ROI—without fighting social media algorithms. 💡 🔥 Discover why email marketing outperforms hiring a social media manager and how it can grow your business faster! 👉 Read the full blog now! https://www.shelbyscopystudio.com/blog/why-email-marketing-beats-social-media-for-small-business-growth
Yee-Haw! Friday Fave is back again! 🎉 🤠 March is Rodeo Season in Houston meaning it's time for Texas BBQ, live music and traffic that's worse than usual! 🐄For this client I authored the intro of the email newsletter informing the audience about the Rodeo Kickoff party at the River Oaks Shopping Center. 🎡This location is a luxury shopping center in the opulent River Oaks area of Houston so the tone needed to upscale with a twang of Texas country. 🐄Seasonal newsletters are a great way to connect with your audience and boost sales for limited time items or special events. 🤠Ask me about my email marketing services today!
✳️AI is just predictive text pulled from a large database at a fast speed, not true artificial intelligence. ✳️This is why AI can't reason, make creative connections or create anything new. ✳️Don't waste your time messing with horrible AI copy. Work with a professional copywriter instead!
Now I'm not saying marketing agencies are gold diggers but.... 👀👀 If you want to elevate your online presence without the monetary strain of working with a big marketing agency then a freelance copywriter might be for you! Benefits of a freelance copywriter include: 💲Direct access to the person creating your branding materials. This means your brand voice and vision shines through and is less likely to get lost in translation across a sea of workers. 💲 Faster turn-arounds. To marketing agencies you are just another cog in the machine meaning your content will be scheduled out months in advance with little room for edits or flexibility 💲 Price. Marketing agencies have higher overhead costs and they pass those costs directly along to the client, you. 💲 Customization. Freelance copywriters are small business owners too, meaning they strive to get you a top notch, customized product built just for your business. 💲 Tired of struggling to pay for your marketing agency or just looking to upgrade your online presence but don't know where to start? 💲Explore working with a professional freelance copywriter today. The first call with me is always free!
IT'S FRIDAY 🎉🎉 ⭐This week's Friday Fave I'm spotlighting my recent agency work I did with Roman Z Media. ⭐For this project I wrote SEO blogs for memory care communities all over the country. ⭐ The tone was compassionate and caring with a focus on communicating important information in a digestible format designed to ease the stress of caring for a loved one with dementia. ⭐Interested in providing practical knowledge to potential patients while boosting your website? ⭐Ask me about my healthcare copywriting offerings today!
Make your brand stand out from the crowd with custom copy built just for you! AI can generate words, but a great copywriter crafts messages that resonate, persuade, and build trust. If your small business wants to stop sounding like everyone else invest in copy that captures your brand’s unique voice and turns readers into loyal customers. Because in a world of automation, authenticity wins every time🎉
Friday Fave is here! This week I'm sharing my favorite Valentine's Day subject line I wrote for Later Gator Coffee. ☕ While I love my super serious work I do for my corporate clients, it's always fun to shake things up. 🐊This small business owner is so creative with her menu flavors and branding so working with her is like a reward! ☕ Want to bring you brand to life while sending your message out to your dream clients? 🐊 Work with a professional copywriter today! The first call is always free!
What is the most cost-effective form of marketing that small businesses often neglect? EMAIL MARKETING 💌 While you might think to run a successful marketing campaign you need to go viral on socials or spend big bucks running ads, there is a simpler option. Email Marketing has a great return on investment and is usually low-cost for small businesses. Tips for making your email marketing effective: 💌 Craft eye catching subject lines. 💌 Keep it clear, creative and consistent. 💌 Implement an automatic funnel for retention. Want to work with a professional to upgrade your email strategy and boost your bottom line? Contact me for a free call today!
Want to reach your dream clients with custom messaging? Work with me to blast your message out! 🎵 Wow clients with awesome web copy. 🎵 See impressive ROI with email marketing funnels. 🎵 Rank higher with SEO-optimized blogs.
TGIF 🎉🎉 BEFORE YOU LOG OUT FOR THE WEEKEND, PEEP MY FRIDAY FAVE FEATURING MY FAVORITE PROJECT OF THE WEEK!
Clarity over Cleverness is a fundamental principle of creating great copy. Modern consumers have short attention spans and don't have time to read a Shakespearean novel about what you're selling. Remember: ⭐ KEEP IT CLEAR ⭐ KEEP IT CONCISE ⭐ KEEP IT COMPELLING Or save yourself the headache and work with me!
Interested in creating a brand guide for your business? Ask me how cohesive branding can set your project apart!